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U.S. Ad Spending Rises, Online Fuels Advertising Growth
This week, Kantar Media released a study showing that global advertising industry has rebounded more quickly than expected, with a 3.2% rise in total advertising expenditures in the first six months of...
View ArticleCo-Founder of Questus Calls for a New Focus in Advertising
In the latest installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, attempts to further understand the challenges and changes that are currently taking place...
View ArticleMagnetic Joins OMMA Global in NYC
At OMMA Global NYC, Magnetic joined the panel, Is the Future of Search about Personalization?. The discussion was centered around how search is evolving — this includes areas of search retargeting,...
View ArticleSearch Enters its Teenage Years
Happy Birthday, Google! The search engine celebrated its 13th birthday last week, marking a year of growth spurts and growing pains. Search Engine Watch rounds up the top 12 Google stories from the...
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In Digital Advertising, “Only the Smart Will Survive…”
In the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh...
View ArticleMagnetic Launches Search Retargeting Report
As the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital industry...
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